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CRM for Pharmaceutical Sector

From regulatory compliance to personalised customer engagement, Girikon helps pharma businesses get more from Salesforce and HubSpot CRM platforms.

About the Australian Pharmaceutical Sector

Research, production, and supply of medicines and health-related products make up Australia’s pharmaceutical industry. Thanks to ongoing government support and steady and steady funding from private sectors, the industry is expected to grow from AUD 37 billion today to around AUD 47 billion by 2033.

Challenges

The pharma space in Australia is changing fast. New breakthroughs in medical research and an aging population are pushing the sector forward, but they’re also adding pressure. It’s not just about making better products, but also about rethinking the whole approach to innovation and how value is delivered from the ground up.

Disconnected platforms across functions limit your team’s visibility into R&D, sales, and marketing, making it difficult to align teams and streamline operations.

Building trusted, regulation-ready relationships with healthcare professionals (HCPs), partners, and patients can quickly get overwhelming without a centralised and compliant CRM.

Scaling personalised communication in pharma isn’t easy, especially when every market seems to have its own set of regulations to follow.

Limited real-time insights into distributor performance, sales trends, and market feedback hinder data-driven decision-making and slow down go-to-market strategies.

Pharmaceutical companies turn to Girikon’s CRM consulting services to boost visibility, coordination, and compliance in a dynamic and highly regulated sector.

As a Salesforce Gold Crest and HubSpot Diamond Partner, Girikon has helped pharmaceutical companies optimise performance:

01
Enhance Customer Engagement

We design tailored solutions that enable pharma companies to provide better engagement and decision-making.

02
Streamline Operations

Pharma reps can use our CRM solutions to track interactions, manage territories, and automate reporting. It allows field reps the flexibility to work on the go with real-time updates.

03
Achieve Compliance and Regulatory Readiness

Our experts leverage Salesforce and HubSpot built-in features to help pharma companies remain compliant with global regulations such as HIPAA. By enabling features such as audit trails, e-signatures, and secure communication workflows, our experts ensure heightened level of trust and safety.

04
Fast-track Clinical Trials and R&D

By integrating CRM Systems with clinical trial and research support systems, our consultants help streamline participant communications, improve site coordination, and enable faster decision-making through connected data and workflows.

05
Automate Marketing and Improve Outreach

By harnessing the potential of marketing tools, such as Salesforce Marketing Cloud or HubSpot Marketing Hub, our experts enable pharma companies to run tailored and omnichannel campaigns to target the right healthcare providers.

Industry Case Studies

A Successful HubSpot CRM Implementation in a Global Pharma Company

The Client is a world leader in the development, supply, and technical support of formulated film coating systems, modified release technologies, and functional excipients for the pharmaceutical and

Delighted Clients

Learn how we can help you. Schedule a complimentary consultation.
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