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The Donor Journey. Reach. Acquire. Retain. Engage.

Donating isn’t a one-time transaction—it’s part of a larger journey. Some donors contribute once and never return, while others develop deep, lasting connections with a cause. The difference? A nonprofit’s ability to nurture and engage them at every step. But how do you build meaningful relationships when donor behaviours and expectations are constantly evolving?

This Girikon x DCA Whitepaper breaks down the donor journey into four strategic phases— Reach, Acquire, Retain, and Engage — offering insights into what keeps donors connected. Did you know that 45% of online purchases are made via mobile? Fundraising is no exception to this trend. With practical takeaways and real-world examples, this guide will help your nonprofit move beyond one-time donations and cultivate lifelong supporters.

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