Minimising manual
data entry
Unifiying sales process
across regions
Single view
of customers
How Girikon helped Maropost, a commerce stack tech company, leverage Salesforce CRM to support its rapidly growing business.
“I think the most benefit we got from Girikon is being able to get every cent value out of our contract with Salesforce and utilising their CRM to the best. So, I’d definitely say if you’re looking for a CRM or a Salesforce expert, Girikon’s the way to go.”
Carmelo Pellizzeri
Director of Revenue Operations at Maropost
Girikon assisted Maropost streamline sales processes to catch up with its vision of creating a unified global presence while maintaining operational excellence.
Maropost is a unified commerce stack tech company providing an all-in-one solution for marketing automation, e-commerce and inventory management. Founded in 2011 as an Email Service Provider delivering marketing campaigns and automation, it has continuously added innovative marketing and commerce solutions to its impressive suite of products.
Having won the Deloitte Fast 50 awards consecutively from the year 2015 to 2019 and gained over 5000 customers around the world, Maropost today has surely surpassed its initial ambitions. However, it has been and will always stay true to its mission of providing its customers with a commerce platform that is constantly improving to cater to their needs.
A fast-growing company
Maropost’s goal is to incorporate advanced tools and features into its platform to help clients better design their customer journey. With that goal in mind, the company has been actively building additional products to the unified platform. In 2022, Maropost went through two major acquisitions of Retail Express and Findify to expand the platform’s capabilities with AI-driven product search and recommendation as well as excellent POS features.
The business was rapidly growing, and so was the need to synchronise the operational platforms and streamline the procedures globally. “Having completed some important acquisitions over the previous months, we quickly needed to merge a lot of our operational aspects, in a way that could support our rapidly growing business,” says Carmelo, Director of Revenue Operations at Maropost. “At the time, we also needed to implement a more scalable process for the sales team and consequently for the post-sales activities.”
The wish to fine-tune all the current merging projects urged the Maropost team to contact Girikon, “a recommended partner by Salesforce itself,” Carmelo adds, “but we also did our own investigation and found that Girikon did have a proven track record of success over the past years.”
A start off on the right foot
“Our first interaction was very encouraging because Girikon immediately plotted a broad plan of attack,” he recalls, “but also was flexible and understanding our urgencies and that we need help to adapt and overcome during the project some of the challenges we had at the time in Maropost.”
“If I were to say, there’s probably Agile project management at its finest.”
Girikon swiftly carried out the plan of attack first by determining the initial requirements to stabilise the platform. The Salesforce partner then implemented a series of quick fixes, such as making modifications to the picklist values associated with opportunities and creating a record type for web assets. Thanks to the quick fixes, Maropost could organise its web assets more effectively within the Salesforce platform.
A long-term improvement
The quick fixes were an urgent measure that Girikon took to stabilise the platform and allow Maropost staff to resume Business as Usual (BAU) tasks. After some level of stabilisation was achieved, Girikon helped the company migrate HubSpot, Zoho and Zendesk to Salesforce. Besides that, Girikon also integrated Maropost’s billing and marketing system with Salesforce.
Carmelo praised Girikon’s ability in suggesting and implementing a seemingly simple process that is actually comprised of various underlying processes. One example is the concept of sales orders, an object in Salesforce that was not utilised prior to this implementation. He states, “We now use [this process] to better forecast and report over time… and use it as a baseline for all our revenue calculations.”
Data migration and system integration completed by Girikon were highly regarded by Maropost because they gave Maropost executive team a cohesive solution to sell their five different products on Maropost’s unified platform across the globe.
Having accomplished a spotless standardised process to achieve the goal of a unified sales process and reducing redundant manual data entry into multiple, Maropost continues pushing beyond the current limits of what can be achieved in marketing and commerce automation to pave the way for more personalised and seamless shopping experiences in the future.
“Girikon was excellent in suggesting and implementing what’s a simple process but actually has a number of underlying processes that we now use to better forecast and report over time.”
Carmelo Pellizzeri
Overall, I would say I had a fantastic experience with Girikon. I think their strength is being a perfect mix of teamwork and individual specialists inside the team. Girikon team is very dynamic and was very dynamic with us too in resource management.
Moving forward, Carmelo believes that a partnership between Maropost and Girikon will continue for a long time. “But even if we’ve ended our business relationship, we do still have a solid rapport with them,” he recalls. “And they’ve actually helped us with a couple of access, aspects after we closed the project that we needed some clarity on, and they were very happy to step back in quickly and just point us in the right direction.”
“Our end goal is complete automation. Because of the solutions that Salesforce has developed, we were able to manage campaigns ourselves and make sure that any changes to campaigns are actually reflected on
“Girikon has been our trusted Salesforce advisor for 2 years. We needed a partner who really understood our unique challenges, and with their extensive experience in consulting for the not-for-profit sector, Girikon helped us get closer to the finish line.”
Being our first time hearing of Salesforce, Yiannis and Mokshith really helped us get our head around what it is and what it's capable of doing. We came to them with many problems we needed solved for our Advocacy Service, and we were able to get an outcome that works great for our needs. Our day-to-day operations have been streamlined by cutting out a lot of back and forth to the students using our service with a tailor-made form that addresses all the information we require upfront, rather than later through many emails. Compared to the system we were using previously, Salesforce and Girikon together, allow us infinite opportunities to improve our service. We are continuing to work with Girikon for other projects our broader business needs and are sure the outcomes will be successful too.
The team are engaging and knowledgeable of the product. They are capable of providing advice and recommendations for “non-technical” people 😊. The team are responsive and continue to support us on our Salesforce journey, no matter how big or small the question. We look forward to continuing to work with the team.
Girikon has been our trusted Salesforce advisor for 2 years. We needed a partner who really understood our unique challenges, and with their extensive experience in consulting for the not-for-profit sector, Girikon helped us get closer to the finish line.
Girikon was excellent in suggesting and implementing what’s a simple process but actually has a number of underlying processes that we now use to better forecast and report over time. If I were to say, there’s probably Agile project management at its finest.
As we were the first higher education institution in our region to adopt the EDA with the Student Success Hub (SSH), there was a lengthy scoping phase for this project. Girikon were excellent in assisting us with discovering our needs and how Salesforce could meet and exceed those needs.
Girikon's attention to detail and willingness to find integrated solutions with our existing platforms was outstanding. The level of resources they provided to the engagement always made us feel prioritized as a client and kept the project on track. Overall it was the quality and level of project management that stood out across the engagement to make it so successful.
Our experience with the Girikon team has been fantastic. They helped us develop a custom Salesforce solution to integrate our new website with Salesforce, right before the launch of one of our major annual-giving campaigns. They helped us develop a custom API to integrate our new website with Salesforce, set up our campaigns and streamlined the overall campaign and donor management process. As a small not-for-profit with limited resources, Girikon has become our go-to Salesforce partner. Thanks Girikon!
Thanks so much to everyone on the team for getting Phase 2A completed on schedule.
I appreciate the cooperative spirit and the attention to detail that enabled us to streamline the entire process in order to achieve success and to meet our goals.
I couldn't be more thrilled to work with such a terrific group of people, and I'm looking forward to working with you on the next 2 phases of the project!
With many thanks,
Very happy with Girikon, as they finish the project working us a team and they got really engaged with our needs and specifications. The communication was excellent and i am more then happy to recommend Girikon to anyone for salesforce projects. Keep up the good job!
Girikon have provided a great 'end to end' solution with a minimum of fuss and hassle. The iterative manner by which the project evolved has ensured a 'fit for purpose' outcome. Thank you!
“Outstanding Communication”
It was an absolute pleasure working with Girikon. In all the projects undertaken from us, they have been very helpful in building solutions for our ORG. Also, they have very competitive prices. We Will definitely hire them again for any future projects.
Short term initial engagement with real benefits from the product and solutions scoped and delivered. Good experience with an educated & passionate Salesforce implementation partner.
The team at Girikon were knowledgeable with Salesforce, it's limitations and how best to leverage the resources available to achieve the best outcome. Engagement was flexible and the team continue to support our business.
Yiannis and the team listened carefully to what I needed to achieve and delivered on time and in budget. I look to working with them again in the future.
Girikon team are professional, knowledgeable with Salesforce product and meet objectives in a timely manner. They are a pleasure to work with..
The team at Girikon, they were very professional and detailed in every way! They spent a good amount of time identifying our scope and meticulously understanding our processes before we wrote a single line of code. When they presented a schedule, they stuck to it and the after development support has been top-notch. The Devs have great personalities and I have enjoyed spending time with them building the structure that supports my business. These guys are the best and we already have additional work slated to do with them. We have found a partner for life in Girikon!
From day one, I noticed several differences between Girikon and the previous firms we had worked with. The major difference was the daily communication. I was not only able to jump on a phone call once a day to answer any questions, bounce my ideas to the team and receive progress updates, but also received a daily progress report with upcoming work items.
A project handed off a project to the Girikon team will most certainly be a quality delivery on time and within budget!
We have been extremely impressed with all of our projects with Girikon. They have helped streamline our internal processes, and made our daily work environment a better place to be. Our work together has reduced the amount of tedious “plug-and-chug” work, helped us to innovate new processes, and allowed us to focus on helping our clients.
We at Go! Go! World have had the pleasure of working with the team at Girikon on a very niche project involving multilingual Salesforce B2C implementation.
With brilliant analysis, planning and execution Girikon, not only delivered what we needed but also added value by recommending additional features that we did not previously think possible. Their work ethics and requirement understanding is top-notch and we are absolutely looking forward to working with Girikon for future projects.
I can highly recommend the Girkion Team. They have been amazing since my first contact with them via their website to our Go-Live Date
Girikon were a very diligent team that helped setup our quick-start Salesforce implementation to enable us to have over 250 accounts, over 1,000 contacts and a number of opportunities transferred and then configured for our requirements.
They listened to our requirements for an effective sales engagement process to be implemented, whilst ensuring integration from Pardot was effective for a streamlined process from lead to opportunity. Our team, whilst small in numbers, are scattered around the world, so being able to implement an effective solution that could be trained quickly for users and have them aligning their use was really effective from Girikon
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