How is Salesforce Lightning transforming business around the world?

Lightning is more than a new user experience. It’s the next level of Salesforce that everyone wants. A framework designed for agile customization, Lighting give users access to an eco-system of pre-built apps and components. Now sales reps can be more productive, with everything they need in one place. With Einstein lead scoring and insights they can sell smarter, make calls, or leave a pre-recorded voice mails, at every customer touchpoint right within Lightning. Managers can see how their business is progressing at each stage. With Einstein powered search, they can limit results finding exactly what they need. And when you need something more, your teams can collaborate to deliver. With the Lightning framework, pages are made up of components, developers can use pre-built blocks of code to quickly create new components, admins can drag and drop those components, re-using them on any page. They can even find hundreds of lightning ready apps and components on the AppExchange. All of this designed to empower you to take your business to the next level saving on development costs and making your employees happy. Because happy employees make happy customers.

Drive productivity, deploy apps quickly, and work smarter with Lightning.

Let’s look at the use case benefits of Lightning

For Admins

Transition at Your Own Pace

Selectively roll out the Lightning Experience to a subset of your users. Launch with a pilot group, say of salesforce champions, collect feedback, fine-tune things and initiate the next group of users.

Get access to onboarding resources at your fingertips

Salesforce has many onboarding features integrated into the lightning experience. And Salesforce Classic users can access these features to work smarter and faster from within the platform.

For Developers

Flow with innovation.

There’s no need for code. Effortlessly build integrated workflows in Slack to work faster. Enable auto execution of complex processes on the Salesforce Platform.

CLICK TO BUILD

Digitize and innovate fast with tools to build apps and workflows.

Deliver smart and engaging customer experiences in an agile framework that responds to dynamic business needs. Leverage AI to create smart apps that are connected to your Salesforce data. Get access to AI driven answers to queries and recommendations to drive growth and productivity.

DEPLOY WITH CONFIDENCE

Build on a trusted platform.

Design digital experiences with built-in security. The Salesforce Platform lets you seamlessly integrate disparate data sources with API-driven services and event-based interfacing. Deploy your apps faster with simplified development environment and open technologies on a fully managed scalable platform.

EMPOWER EVERYONE

Adapt to change and embrace learning.

Empower your teams to deliver engaging and transformational digital experiences easily using responsive, customizable components and services. Foster collaboration across devices with a unified model. And enable all team members to acquire new skills they to drive growth – personally as well as for the organization.

INNOVATE AND SCALE WITH HYPERFORCE

Grow your business on a trusted platform.

Hyperforce is the next-generation infrastructure architecture of Salesforce. It securely and reliably delivers Salesforce products and services on all major public clouds — allowing you to drive customer success by scaling your apps to new geographies.

For Business Users

The Lightning Experience makes business users more productive with a new, intuitive and fast user experience.

For IT Teams

AUGMENT SALES AND SERVICE FUNCTIONS FOR ANY DEPARTMENT.

Create apps across departments – HR, legal, marketing, finance, and so on. Give users the apps they need to be more productive.

  • Automate business process across every department
  • Give users a unified view of the customer
  • Connect all constituents with faster app integration

DIGITISE WORKFLOWS BY TRANSFORMING SPREADSHEETS INTO APPS.

Drive a turbo charged CRM experience by enhancing core services riding on artificial intelligence and application integration.

  • Add predictive capabilities to apps
  • Easily integrate data from external databases, systems and applications
  • Build custom-branded mobile apps

BUILD APPS THAT TRANSFORM THE CUSTOMER EXPERIENCE.

Wow your customers with smart, personalised apps built on Herokuthat meet their needs for real-time purchase, service, and engagement.

  • Embed artificial intelligence and IoT
  • Integrate Salesforce and third-party data
  • Create awesome apps in any coding language

Benefits of the Lightning experience.

CUSTOMISE SALESFORCE FOR YOUR BRAND

Customise and brand Salesforce your way with myLightning. Deliver an experience that aligns with your business. Customize the UI with colours, themes, and branding elements effortlessly, and personalise content for users.

BOOST PRODUCTIVITY

Put your sales process on the Lightning expressway.

Selling fast comes naturally on Lightning. Sales reps can manage pipelines and projects with just a few clicks.

DEVELOP APPS FASTER

Build apps with record breaking ROI.

Build and deploy apps for anything, fast, with easy-to-reuse code across components. Deliver trail blazing ROI for your business.

DO MORE, FASTER, WITH APPEXCHANGE

Perfect your digital transformation. Customise with components and apps.

Get access to over 500 apps and 300 components to extend the platform for everyone. Install in minutes. Customise with just a few clicks to align with your unique business goals.

WORK SMARTER WITH ARTIFICIAL INTELLIGENCE

Meet Salesforce Einstein — your personal data scientist.

Get the power of AI. Identify and work on the best leads with Lead Scoring, uncover the sales strategy with Opportunity Insights, and use data Activity Capture to leapfrog data capture.

With Lightning, AI helps you to:

  • Discover insights
  • Predict outcomes
  • Recommend best next steps
  • Automate tasks

With Lightning, AI helps you to
Discover myLightning. Customise apps to augment any business need.
Discover myLightning. Customise apps to augment any business need.
Discover myLightning. Customise apps to augment any business need.
Image Source – salesforce.org

Power App personalization with Lightning App Builder.

Build apps with a library of easily configurable components that let you create pages and responsive apps by simply dragging and dropping. You can even add custom themes and custom brand your experience.

Drive productivity with Process Builder and Lightning Flow.

Transform complex processes into apps easily with Lightning. Drive productivity for every aspect of your business with point-and-click workflow tools.

Build custom digital experiences fast with Lightning.

Connect your apps, data, and workflows with external stakeholders. Integrate content and data and personalise the experience. Deploy in an agile framework with an ecosystem of prebuilt themes and components.

Build apps faster with Lightning Components.

Use the power of Lightning Components to scale development rapidly.

To summarise, Salesforce Lightning is the World’s No.1 CRM reimagined. It is deigned to turbo charge your productivity empowering you to wow your customers.

Want to know more about how to start building apps to transform the way you do business with Lightning?

Contact one of our reps today to assist you.

CONTACT US
Want to know more about how to start building apps to transform the way you do business with Lightning?
About Author
Indranil Chakraborty
Indranil is a technology enthusiast with over 25 years of experience in project management, operations, technology and business development. Indranil has led project teams in egovernance, business process re-engineering, product development and worked with Government and Corporate customers. Indranil truly believes in the power of technology to drive productivity and growth for teams and businesses.
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