Salesforce – a robust cloud-based CRM has garnered much popularity among businesses of different sizes due to the wide array of features, functionalities, and components. Cloud-based CRM has proved immensely beneficial for companies looking to streamline their business operations and enjoy operational efficiency. It helps organizations execute their business operations centrally. Moreover, resources are shared via the internet, and storage is done in the cloud. It makes sense to get in touch with a certified Salesforce consultant to know more about Salesforce implementation.
Though small and medium enterprises (SMEs) depend on sales teams to pitch their products and services to new and existing customers with interesting deals, sales teams often fail to attain their original goals due to the lack of flexible, organized, and scalable structure that back their hard work. Since optimization of sales process & streamlined customer service are crucial for any company, SMEs aren’t any exception. This calls for an efficient system that can help businesses streamline their sales process, and Salesforce has the capabilities to transform their needs.
Improved Customer Management: A significant reason SMB’s should consider implementing Salesforce is that it helps capture leads by using the web to lead features and then qualifying those leads. It provides a detailed view of all the customer interactions that has happened in the past while alerting users at the right time for a planned meeting or contact. In other words, Salesforce allows users to understand better the position of their customers and the route they need to undertake to ensure increased engagement and satisfaction.
Smarter Customer Service: Small businesses are pressed for time, and thus it isn’t easy for them to stay on top of customer requests. So by the time businesses realize that an issue has occurred, customers have already left and decided to partner with another business. Salesforce allows companies to implement a chatbot on their website. The bot immediately responds to customer queries and sends alerts regarding the initiation of a conversation. Companies can also access important customer data, which they can leverage to provide great customer service.
Insightful Information: Another reason that makes Salesforce CRM an excellent tool for SMBs is that it is cloud-powered. Since all customer data are present in a single place, it becomes easy to access comprehensive details. By utilizing the insights gathered from the information, patterns can be identified, and future trends can be predicted, which can help organizations provide better customer support and increase retention.
Scalable Growth: The tools, apps, and software leveraged by businesses might not fit well as the business grows, compelling companies to other devices and software that are scalable. This would entail training new employees, tweaking business processes, and investing. With Salesforce CRM, no such hassles are involved as it is designed to scale with a business.
Affordable: Being a cloud-based CRM, all the expenses related to overpriced servers and architecture is done away. Moreover, businesses do not require hiring employees for system maintenance and support. It is possible to outsource the development, implementation, and support to certified Salesforce consulting partners, reducing the upfront cost considerably. Users can choose from the various annual and monthly subscription plans and user licenses as per their budget and feature requirements.
The Bottom Line:
Salesforce is the indisputable leader in the CRM space. Among all the CRM’s available, Salesforce offers the maximum number of features, integrations, customizations along with free and paid mobile apps. So, if you wish to build strong customer relationships while growing your loyal customer base, then you must consider implementing Salesforce within your business ecosystem
The education industry has evolved significantly over the past few years. With burgeoning competition, synchronizing the departments and managing processes have become challenging for educational institutes. Salesforce has revolutionized the education industry with its innovative cloud solution, i.e., Salesforce education cloud that has provided institutions with a 360-degree view of their students, faculty, parents, donors, and alumni. This has helped bring in a new era of remote instruction, virtual learning, and digital engagement while providing best-in-class support for admissions, learner success, recruitment, and student support staff to empower pupils and the whole campus through a single integrated CRM.
The benefit of using the Salesforce education cloud is that it can be used to manage multiple processes such as admissions, product knowledge, document verification, logistics, etc., besides sales, marketing, and CRM, without adding new systems for different processes. To implement this robust cloud platform, institutions should consider seeking Salesforce consulting from a reliable service provider.
What is Salesforce Education Cloud?
This cloud platform enables education institutes to view students as potential customers and make the most of insightful data to draw, retain, and serve them in a personalized way. With this cloud solution, educational institutes can provide all the information desired by the students in a consolidated manner. Apart from this, the cloud solution also helps boost personalized communication via this platform.
Listed below are some of the benefits of using the Salesforce education cloud:
Student Data Management: Right from filling the application till the completion of the program at the educational institute – a lot needs to be accomplished during the student life cycle. All this can be managed in a hassle-free and straightforward way using Salesforce. The Salesforce education cloud integrates several student-friendly features, which can be leveraged to enhance student engagement, provide unified counseling and job opportunities and college services. The software offers institutions a complete view of every student while interacting with them on their preferred device.
Internal Dashboard for Faculty: Communication is highly crucial among the faculty members and students. The Salesforce education cloud integrates highly useful features included in the central dashboard, ensuring smooth communication between the faculty members and between the faculty and the students.
Parents' Portal: Every parent wishes to keep track of their children's performance. By leveraging the Salesforce education cloud, educational institutes can design a dashboard or a parent portal that allows parents to access information about their children from the comfort of their homes. The platform also facilitates direct and continuous communication between the faculty and the parents.
Marketing: Like any other business, marketing is crucial for educational institutes. Given the growing competition in the education sector, it is important to leverage a marketing cloud CRM like Salesforce marketing cloud and Salesforce education cloud that ensures impactful marketing in the digital era.
Automation of Learning Processes: By leveraging Salesforce, institutions can automate mundane tasks that earlier required human effort and time. With the Salesforce education cloud, institutions can automate various tasks and processes, including career counseling, tracking every student's task update (resume building or assignment submission). The dashboard created by integrating Salesforce Education Cloud and Salesforce CRM empowers students to keep track of all the activities from the beginning. Apart from this, tracking past performance, growth, and more can be automated using Salesforce.
Support: It is essential to have a single point of contact for students, instructors, and parents to ensure smooth processes. This could be done by customizing the Salesforce Education cloud to create solutions that enable connected campus communities.
Salesforce education cloud empowers institutes to become more organized and efficient. Every educational institution has its unique requirements. However, the Salesforce Education cloud offers the flexibility to be customized as per the institutions' particular needs. To know more about this robust platform, institutions should consider contacting a Salesforce consulting partner.
In today’s competitive business landscape, providing superior customer service has become a top priority for every business. In fact, customer service has become a competitive driver for the overall growth and sustenance of a brand. However, managing customer relationships have become all the more data-driven in today’s hyper-connected world. This is where AI (Artificial Intelligence) can help. In fact, AI can help develop a better understanding of customer behavior and preferences, which indeed is the first step toward excellent customer experience.
How is AI Transforming Customer Experiences?
Today, with customers interacting across multiple channels, humongous growth in data has occurred. With this the opportunity to utilize data for improving day to day experiences for customers has also increased significantly. Artificial intelligence (AI) with its ability to store, analyze and process huge volumes of data using deep and natural learning processing has helped businesses grow smarter by providing them with faster and personalized engagement across every interaction. Since ML (Machine learning) is the main driver of AI and depends largely on data to function, helpful and accurate insights can be achieved for resolving specific business issues by providing a set of training data to the data models.
However, to derive impressive results, data models should be served with the right data along with appropriate data science practice by maintaining good data hygiene.
Role of Salesforce Einstein in providing smarter customer service:
Today, the role of customer relationship management (CRM) platform for enhancing customer relationship cannot be denied. Salesforce – with its rich features and functionalities, have transformed the way businesses catered to their customers. But what if you wish to take customer satisfaction to the next level by upgrading your CRM?
The answer to this is Salesforce Einstein – an AI-powered tool that allows businesses to empower their sales, service, IT and marketing professionals to be highly efficient by providing predictions and recommendations based on your business processes and customer data. These predictions not just help you perform your work more efficiently by automating your actions and reactions but also saves precious time of your employees by making them more productive leading to an increased level of customer satisfaction eventually. By partnering with a Salesforce consulting company, you can get access to an AI powered CRM platform that can impact customer-experiences and elevate customer satisfaction to the next-level.
Listed below are features and benefits, which this in-built Salesforce tool provides to its users:
Increased Sales (Sales Einstein): For sales representative, it’s important to figure out the right leads and close it as early as possible. The Sales Cloud Einstein provides an array of some essential features and capabilities such as Lead Scoring, Activity Capture, Accounts and opportunity Insights, Automated Activity and Contacts Capture that enables Sales reps to determine insights from customer data and recommend necessary action.
Personalized Experience to Customers (Marketing cloud Einstein): To provide your customers with a personalized experience, it’s important that you understand them properly. This would require you to connect with your customers at the best time, through the right channels (where they spend most of their time), and ways to deliver the right content to them. The Salesforces’ marketing cloud Einstein helps marketing professionals with appropriate recommendations regarding the best products, channels, and content for every customer.
Proactively Provide Appropriate Content (Community Cloud): The community cloud Einstein recommends the right content (articles, topics, etc.) and assists them to find what they have been looking for basis their browsing history and community engagement. Besides this, this tool helps in identifying members with similar interests so that they can easily get connected.
Provide Better Services to Improve Customer Experiences: The Service Cloud Einstein integrates suggested responses, which use the history and context of a case to aptly answer customers’ queries. Such recommended cases provide great efficiency by helping you address a particular issue. Thus, it wouldn’t be wrong to say that Einstein has helped companies provide better customer service, which eventually has improved customer satisfaction ratings.
Quick Wrap Up:
As businesses prepare to cater to their current, as well as next generation of their customers, Salesforce Einstein with its ability to leverage the power of the Salesforce platform, as well as AI/NLP (Natural language processing) capability has transformed the way businesses are being conducted. Since this AI-powered Salesforce tool uses predictive intelligence to make your daily experience smarter, businesses will be in a position to make better business decisions, automating repetitive activities and spending time on building strong relationships with their customers.
Girikon- A reputed name in the Salesforce consulting space offers wide array of services to clients looking to elevate customer satisfaction level by providing them with superior customer service. As your reliable Salesforce consulting partner, Girikon also offers Salesforce support and implementation services.