Salesforce – a robust cloud-based CRM has garnered much popularity among businesses of different sizes due to the wide array of features, functionalities, and components. Cloud-based CRM has proved immensely beneficial for companies looking to streamline their business operations and enjoy operational efficiency. It helps organizations execute their business operations centrally. Moreover, resources are shared via the internet, and storage is done in the cloud. It makes sense to get in touch with a certified Salesforce consultant to know more about Salesforce implementation.
Though small and medium enterprises (SMEs) depend on sales teams to pitch their products and services to new and existing customers with interesting deals, sales teams often fail to attain their original goals due to the lack of flexible, organized, and scalable structure that back their hard work. Since optimization of sales process & streamlined customer service are crucial for any company, SMEs aren’t any exception. This calls for an efficient system that can help businesses streamline their sales process, and Salesforce has the capabilities to transform their needs.
Improved Customer Management: A significant reason SMB’s should consider implementing Salesforce is that it helps capture leads by using the web to lead features and then qualifying those leads. It provides a detailed view of all the customer interactions that has happened in the past while alerting users at the right time for a planned meeting or contact. In other words, Salesforce allows users to understand better the position of their customers and the route they need to undertake to ensure increased engagement and satisfaction.
Smarter Customer Service: Small businesses are pressed for time, and thus it isn’t easy for them to stay on top of customer requests. So by the time businesses realize that an issue has occurred, customers have already left and decided to partner with another business. Salesforce allows companies to implement a chatbot on their website. The bot immediately responds to customer queries and sends alerts regarding the initiation of a conversation. Companies can also access important customer data, which they can leverage to provide great customer service.
Insightful Information: Another reason that makes Salesforce CRM an excellent tool for SMBs is that it is cloud-powered. Since all customer data are present in a single place, it becomes easy to access comprehensive details. By utilizing the insights gathered from the information, patterns can be identified, and future trends can be predicted, which can help organizations provide better customer support and increase retention.
Scalable Growth: The tools, apps, and software leveraged by businesses might not fit well as the business grows, compelling companies to other devices and software that are scalable. This would entail training new employees, tweaking business processes, and investing. With Salesforce CRM, no such hassles are involved as it is designed to scale with a business.
Affordable: Being a cloud-based CRM, all the expenses related to overpriced servers and architecture is done away. Moreover, businesses do not require hiring employees for system maintenance and support. It is possible to outsource the development, implementation, and support to certified Salesforce consulting partners, reducing the upfront cost considerably. Users can choose from the various annual and monthly subscription plans and user licenses as per their budget and feature requirements.
The Bottom Line:
Salesforce is the indisputable leader in the CRM space. Among all the CRM’s available, Salesforce offers the maximum number of features, integrations, customizations along with free and paid mobile apps. So, if you wish to build strong customer relationships while growing your loyal customer base, then you must consider implementing Salesforce within your business ecosystem
The education industry has evolved significantly over the past few years. With burgeoning competition, synchronizing the departments and managing processes have become challenging for educational institutes. Salesforce has revolutionized the education industry with its innovative cloud solution, i.e., Salesforce education cloud that has provided institutions with a 360-degree view of their students, faculty, parents, donors, and alumni. This has helped bring in a new era of remote instruction, virtual learning, and digital engagement while providing best-in-class support for admissions, learner success, recruitment, and student support staff to empower pupils and the whole campus through a single integrated CRM.
The benefit of using the Salesforce education cloud is that it can be used to manage multiple processes such as admissions, product knowledge, document verification, logistics, etc., besides sales, marketing, and CRM, without adding new systems for different processes. To implement this robust cloud platform, institutions should consider seeking Salesforce consulting from a reliable service provider.
What is Salesforce Education Cloud?
This cloud platform enables education institutes to view students as potential customers and make the most of insightful data to draw, retain, and serve them in a personalized way. With this cloud solution, educational institutes can provide all the information desired by the students in a consolidated manner. Apart from this, the cloud solution also helps boost personalized communication via this platform.
Listed below are some of the benefits of using the Salesforce education cloud:
Student Data Management: Right from filling the application till the completion of the program at the educational institute – a lot needs to be accomplished during the student life cycle. All this can be managed in a hassle-free and straightforward way using Salesforce. The Salesforce education cloud integrates several student-friendly features, which can be leveraged to enhance student engagement, provide unified counseling and job opportunities and college services. The software offers institutions a complete view of every student while interacting with them on their preferred device.
Internal Dashboard for Faculty: Communication is highly crucial among the faculty members and students. The Salesforce education cloud integrates highly useful features included in the central dashboard, ensuring smooth communication between the faculty members and between the faculty and the students.
Parents' Portal: Every parent wishes to keep track of their children's performance. By leveraging the Salesforce education cloud, educational institutes can design a dashboard or a parent portal that allows parents to access information about their children from the comfort of their homes. The platform also facilitates direct and continuous communication between the faculty and the parents.
Marketing: Like any other business, marketing is crucial for educational institutes. Given the growing competition in the education sector, it is important to leverage a marketing cloud CRM like Salesforce marketing cloud and Salesforce education cloud that ensures impactful marketing in the digital era.
Automation of Learning Processes: By leveraging Salesforce, institutions can automate mundane tasks that earlier required human effort and time. With the Salesforce education cloud, institutions can automate various tasks and processes, including career counseling, tracking every student's task update (resume building or assignment submission). The dashboard created by integrating Salesforce Education Cloud and Salesforce CRM empowers students to keep track of all the activities from the beginning. Apart from this, tracking past performance, growth, and more can be automated using Salesforce.
Support: It is essential to have a single point of contact for students, instructors, and parents to ensure smooth processes. This could be done by customizing the Salesforce Education cloud to create solutions that enable connected campus communities.
Salesforce education cloud empowers institutes to become more organized and efficient. Every educational institution has its unique requirements. However, the Salesforce Education cloud offers the flexibility to be customized as per the institutions' particular needs. To know more about this robust platform, institutions should consider contacting a Salesforce consulting partner.
Managing an online business is no easy feat as marketers have to deal with multiple things such as customer relations, production duties, sales, marketing, along with technical aspects. Apart from this, a lot of time and resources are involved in certain activities such as software development, system administration, and more. This may create hurdles, especially for midsize companies looking to scale up to a growing eCommerce market. As a leading name in the CRM space, Salesforce has included robust eCommerce solutions in their arsenal under the umbrella of Salesforce commerce cloud. Businesses should consider partnering with one of the best Salesforce consulting companies if they are willing to implement Salesforce commerce cloud.
Role of Salesforce Commerce Cloud for Businesses
Earlier known as Demandware, Salesforce commerce cloud is a multi-tenant, cloud-powered platform that empowers businesses to create unified buying experiences across multiple channels, including web, social, mobile, and physical outlets. It is a collection of Apps and Software services that work on the Software as a Service (SaaS) model and is focused on eCommerce companies.
The idea behind creating this eCommerce solution is to manage all the technical aspects of running an eCommerce business as Software and systems require constant upgrade and enhancement to stay significant. Salesforce commerce cloud has the potential to manage everything regarding updates and new features.
By implementing this cloud solution, organizations will seamlessly scale their operations and focus on other essential business activities.
Significant Features of Salesforce Commerce Cloud:
Continuous upgrades: The platform offers new enhancements and features that enable businesses to deal with today’s dynamic market conditions and customer requirements.
Merchandising and management Tools: allow businesses to manage everything related to pricing, products, and catalogs across their websites.
Scalability: As a cloud-based platform, Salesforce Commerce Cloud helps businesses deal with a massive spike in traffic without planning. If there is a sudden increase in demand, the platform silently scales in the background without the need for any intervention.
Order management: Everything from production to delivery, Salesforce Commerce Cloud displays all stages of order processing, thereby providing businesses with an accurate representation of enterprise inventory, irrespective of their location.
Real-time reports and Dashboards: It allows tracking revenue, lead volume, and performance to help organizations make informed business decisions through clear insights.
What Makes Commerce Cloud an Ideal Option for Your Business?
The robust cloud platform includes all functionalities required for easy eCommerce, online shops and mobile stores, and everything under one single roof. In fact, it is a compelling solution that offers impressive features and functions to help drive sales and business growth.
To sum up, Salesforce Commerce Cloud is a robust eCommerce solution that connects sales, marketing, and services that allow users to create fantastic buying experiences for their customers. It will enable businesses to manage their operations from a single point. If you are still on the fence regarding the benefits and usage of this platform, you must consider getting in touch with one of the reputed Salesforce consulting partners. Such a partner will develop innovative solutions that can help you fulfill your unique business needs.