Today, there is a buzz around new yet revolutionary technology which is the Internet of things (IOT). A system of inter connected computing devices, IOT has transformed the way people think, understand and behave. Today, businesses have started adopting this innovative technology solution to improve their existing business processes and systems. While the driving force behind the evolution of IOT is the generation of big data, it is the connectivity options provided by internet cloud services that has taken its performance to the next level.

This connectivity has indeed helped all the interconnected devices to offer valuable information, which when analyzed is capable of providing meaningful insights for improving business processes and customer service. In fact, the better usage of IOT in cloud has catalyzed the development, as well as deployment of IOT applications. So, it wouldn’t be wrong to say that IOT and cloud computing have not just become closely aligned technologies but have become inseparable.

As enterprises shift their focus on being customer centric rather than being meagre service providers, implementing robust CRM systems have become mandatory for organizations looking to manage their customer-related activities in a streamlined way. The combination of IOT and cloud computing promises to generate more value by storing and processing data gathered from customer connected devices. As leaders in the customer relationship management space, Salesforce has come up with the platform named Salesforce IOT Cloud for helping businesses create personalized CRM experiences. You may get in touch with a Salesforce consulting company to avail the benefits of this integrated and powerful platform.

Improved Quality of Customer Service: The Salesforce IoT Cloud platform stores and analyses past actions and behaviors of customers by taking into account their location, service history and combining it with IoT devices to provide businesses with a complete view on customer behavior. In the long run business can become more and more proactive about previously unforeseen issues and proactive by fulfilling customers needs ahead of time.

Increased Lead generation: Since the Salesforce IOT platform allows each product to be connected with the Cloud, the Sales team can easily figure out the items that have become outdated, the ones that are reaching their warranty deadline or the ones that are performing below average. This information can be leveraged in several ways and ultimately improving the Sales processes. With this level of information, a company can target customers who are looking out for their products or even pitch a new product in the case where the existing product isn’t working optimally.

Improved Customer acquisition opportunities: The Salesforce IOT cloud allows the automation of sales and marketing related activities by defining a set of rules basis performance metrics. So, whenever a product isn’t performing optimally, the sales and customer support teams are automatically notified. By helping predict customer needs and behavior, customer acquisition, as well as retention can be improved greatly.

Paves way for a Low Code Approach: The Salesforce IoT Cloud allows businesses to carry out their IoT processes with light tough coding. The workflow rules mentioned above can be set up using triggers and responses to take care of the bulk processes. Once the IOT device data is shared with any of the core platforms i.e. marketing cloud, sales cloud etc an action item is automatically created. The platform paves way for a low code approach and business ideas can be readily tested to avoid hefty rework costs and adding significant cost benefits.

The success of businesses today largely depends on their receptiveness to changing customer needs and their approach to resolving customer issues. The Salesforce IOT cloud platform connects data from the IOT devices to the Salesforce CRM while providing modern businesses with better insights and real-time customer actions. At the moment the platform allows businesses to deliver new heights of customer satisfaction. So, jump on to the bandwagon before you are left behind.

About Author
Jaya Ghosh
Jaya Ghosh
Jaya is a content marketing professional with more than 10 years of experience into technical writing, creative content writing and digital content development. Her decade long experience lends her the ability to create content for multiple channels and across different technology verticals.
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