How Does Salesforce Education Cloud Help Education Providers Create a Student-Centric Culture?

Education Provider including universities, private colleges, training organizations and K-12 providers are faced with multiple challenges including moving student demographics, demands for different workforce skills and rise in expectation for a more connected and personalized experience. So, how do they deal with the challenge? The Education cloud by Salesforce is a robust software solution that has empowered education institutions to deliver seamless and consistent student experience by working alongside their lifecycle i.e. from prospect to alumni.

One of the important components of Salesforce data education cloud is its Data Architecture, which helps institutions achieve higher student engagement through quick resolution of these issues.

Let us explore how the Education Cloud Architecture assists education providers achieve a student centric culture.

Education Cloud Architecture

The Education Data Architecture (EDA) is network-driven data architecture that helps Education Provider transform into a connected campus. EDA enables institutions to handle multiple addresses, relationships, and affiliations besides the management of courses and enrolment due to the inclusion of additional objects in the EDA. These objects are closely related to standard Salesforce objects including Account, Contact etc.

Education Cloud Key Features

The following features are all inbuilt to assist education providers with Student Management while create a student-centric culture.

• Creation of a 360-degree view of the Student journey
• Predefined Dashboards to illustrate a combined view of the student information
• Ability to create a multi touch point communication strategy
• Ability to generate student prospects through events
• Discussions through forums on community, ask a mentor, or join a group conversation
• Schedule appointments with an Advice Teams, stating the specific topic of discussion
• Easy way to check the advisors availability before scheduling any meeting
• Customizable dashboard for advisors and with advisee records

Journey Builder for the Student Lead process for a connected Education Provider 

Standard Salesforce Education Cloud Dashboard

In this example the user could use Einstein Recommendations to fulfil the Advice

Standard Salesforce Education Cloud Relationship Management

In this example illustrating an efficient way for Alumni association to build a strong relationship with the Past Students

 Salesforce and Education Cloud Object Comparison

The following identifies the list of Standard vs the Education Salesforce objects. In this section we illustrate the depth and breadth of the Education Cloud Architecture.

Standard Salesforce Objects

• Accounts
• Contacts
• Opportunity
• Case
• Campaigns

EDA Objects

• Application
• Attendance Event
• Attribute
• Behavior Involvement
• Behavior Response
• Case
• Contact Language
• Course
• Course Connection
• Course Offering
• Course Offering Schedule
• Facility
• Language
• Term
• Term Grade
• Test
• Test Score
• Time Block

Contact Connections with Affiliated Accounts, Enrollment Programs and opted Course

Relational databases are key to a successful Student management and ensuring Education providers keep Student at the center of everything they do.

Salesforce EDA Account Hierarchy

The following diagram provides additional objects and relationships to manage an Education provider’s varying and complex structures.

• This can be used to model departmental or divisional accounts. Where Company A is the parent account and Department A, Department B and Department C are related to the parent company, and the same with divisions, subsidiaries, or any other segmentation you might find in business.

• It really becomes useful in B2B companies that deal with exceptionally large organizations, that deal with smaller segmentations within that larger company and want to trackdeals/contacts/opportunities etc. within those smaller segmentations as well as the whole company.

 The Way Ahead:

The Salesforce education cloud includes a community-driven architecture that allowseducation provider like colleges and universities to be a part of a community that promotes a culture of collaboration while transforming the way they leverage technology to drive efficiency, and success. By implementing a robust data model, institutions can fulfill their unique needs while provide frictionless experience for their students.

About Girikon:

Girikon is a reputed Salesforce Implementation Partner with offices across USA, Australia and India. The company is committed to excellence as it strives to provide quality services and solutions to its clients across multiple domains and industries. However, its experience across the Education domain is second to none. Over the years the company has managed to carve a niche for itself by practicing industry standard best practices and delivery model, which has evolved over time. As a Salesforce consulting partner, the company has become the preferred partner for its customers as it caters to their unique requirement by deliveringa cost-effective and quality solution.

About Author

Yiannis Loupis

Yiannis Loupis, Managing Director (ANZ) Girikon Pty Ltd has many years of experience in business management and delivering complex Programs in multiple industries including Information Technology and Education. Yiannis leads Business Strategy for Girikon Pty Ltd in the Australian and New Zealand markets focussing primarily on Marketing including whole of enterprise SEO, content and brand presence. Yiannis bring his exceptional skills and experience in operations and personnel management, commercial acumen, strategic development & execution, business modelling, stakeholder and vendor management which are only a handful of skills in his kitbag.