Salesforce Education Cloud: Helping Institutes Build Connected Experiences

December 15, 2021
Jaya Ghosh

The education industry has evolved significantly over the past few years. With burgeoning competition, synchronizing the departments and managing processes have become challenging for educational institutes. Salesforce has revolutionized the education industry with its innovative cloud solution, i.e., Salesforce education cloud that has provided institutions with a 360-degree view of their students, faculty, parents, donors, and alumni. This has helped bring in a new era of remote instruction, virtual learning, and digital engagement while providing best-in-class support for admissions, learner success, recruitment, and student support staff to empower pupils and the whole campus through a single integrated CRM.

The benefit of using the Salesforce education cloud is that it can be used to manage multiple processes such as admissions, product knowledge, document verification, logistics, etc., besides sales, marketing, and CRM, without adding new systems for different processes. To implement this robust cloud platform, institutions should consider seeking Salesforce consulting from a reliable service provider.

What is Salesforce Education Cloud?

This cloud platform enables education institutes to view students as potential customers and make the most of insightful data to draw, retain, and serve them in a personalized way. With this cloud solution, educational institutes can provide all the information desired by the students in a consolidated manner. Apart from this, the cloud solution also helps boost personalized communication via this platform.

Listed below are some of the benefits of using the Salesforce education cloud:

Student Data Management: Right from filling the application till the completion of the program at the educational institute – a lot needs to be accomplished during the student life cycle. All this can be managed in a hassle-free and straightforward way using Salesforce. The Salesforce education cloud integrates several student-friendly features, which can be leveraged to enhance student engagement, provide unified counseling and job opportunities and college services. The software offers institutions a complete view of every student while interacting with them on their preferred device.

Internal Dashboard for Faculty: Communication is highly crucial among the faculty members and students. The Salesforce education cloud integrates highly useful features included in the central dashboard, ensuring smooth communication between the faculty members and between the faculty and the students.

Parents' Portal: Every parent wishes to keep track of their children's performance. By leveraging the Salesforce education cloud, educational institutes can design a dashboard or a parent portal that allows parents to access information about their children from the comfort of their homes. The platform also facilitates direct and continuous communication between the faculty and the parents.

Marketing: Like any other business, marketing is crucial for educational institutes. Given the growing competition in the education sector, it is important to leverage a marketing cloud CRM like Salesforce marketing cloud and Salesforce education cloud that ensures impactful marketing in the digital era.

Automation of Learning Processes: By leveraging Salesforce, institutions can automate mundane tasks that earlier required human effort and time. With the Salesforce education cloud, institutions can automate various tasks and processes, including career counseling, tracking every student's task update (resume building or assignment submission). The dashboard created by integrating Salesforce Education Cloud and Salesforce CRM empowers students to keep track of all the activities from the beginning. Apart from this, tracking past performance, growth, and more can be automated using Salesforce.

Support: It is essential to have a single point of contact for students, instructors, and parents to ensure smooth processes. This could be done by customizing the Salesforce Education cloud to create solutions that enable connected campus communities.

Final words:

Salesforce education cloud empowers institutes to become more organized and efficient. Every educational institution has its unique requirements. However, the Salesforce Education cloud offers the flexibility to be customized as per the institutions' particular needs. To know more about this robust platform, institutions should consider contacting a Salesforce consulting partner.

About Author

Jaya Ghosh

Jaya is a content marketing professional with more than 10 years of experience into technical writing, creative content writing and digital content development. Her decade long experience lends her the ability to create content for multiple channels and across different technology verticals.

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Being our first time hearing of Salesforce, Yiannis and Mokshith really helped us get our head around what it is and what it's capable of doing. We came to them with many problems we needed solved for our Advocacy Service, and we were able to get an outcome that works great for our needs. Our day-to-day operations have been streamlined by cutting out a lot of back and forth to the students using our service with a tailor-made form that addresses all the information we require upfront, rather than later through many emails. Compared to the system we were using previously, Salesforce and Girikon together, allow us infinite opportunities to improve our service. We are continuing to work with Girikon for other projects our broader business needs and are sure the outcomes will be successful too.

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The team are engaging and knowledgeable of the product. They are capable of providing advice and recommendations for “non-technical” people 😊. The team are responsive and continue to support us on our Salesforce journey, no matter how big or small the question. We look forward to continuing to work with the team.

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Girikon has been our trusted Salesforce advisor for 2 years. We needed a partner who really understood our unique challenges, and with their extensive experience in consulting for the not-for-profit sector, Girikon helped us get closer to the finish line.

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As we were the first higher education institution in our region to adopt the EDA with the Student Success Hub (SSH), there was a lengthy scoping phase for this project. Girikon were excellent in assisting us with discovering our needs and how Salesforce could meet and exceed those needs.

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Girikon's attention to detail and willingness to find integrated solutions with our existing platforms was outstanding. The level of resources they provided to the engagement always made us feel prioritized as a client and kept the project on track. Overall it was the quality and level of project management that stood out across the engagement to make it so successful.

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Our experience with the Girikon team has been fantastic. They helped us develop a custom Salesforce solution to integrate our new website with Salesforce, right before the launch of one of our major annual-giving campaigns. They helped us develop a custom API to integrate our new website with Salesforce, set up our campaigns and streamlined the overall campaign and donor management process. As a small not-for-profit with limited resources, Girikon has become our go-to Salesforce partner. Thanks Girikon!

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Thanks so much to everyone on the team for getting Phase 2A completed on schedule.

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I couldn't be more thrilled to work with such a terrific group of people, and I'm looking forward to working with you on the next 2 phases of the project!

With many thanks,

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Short term initial engagement with real benefits from the product and solutions scoped and delivered. Good experience with an educated & passionate Salesforce implementation partner.

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The team at Girikon were knowledgeable with Salesforce, it's limitations and how best to leverage the resources available to achieve the best outcome. Engagement was flexible and the team continue to support our business.

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From day one, I noticed several differences between Girikon and the previous firms we had worked with. The major difference was the daily communication. I was not only able to jump on a phone call once a day to answer any questions, bounce my ideas to the team and receive progress updates, but also received a daily progress report with upcoming work items.

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