Customer communication is the cornerstone of every business entity. Effective communication ensures better engagement with customers, which leads to better business growth and sustenance. With the majority of people relying on mobile devices for communicating with each other, there has been a gradual shift in how customers prefer to communicate. Though there is no dearth of internet-powered communication tools, SMS (Short Messaging Service) continues to be one of the most effective modes of business communication.
SMS has become a critical aspect of every business’s customer experience strategy as it helps businesses connect with their customers in the preferred channel. This leads to better sales productivity and a quicker time to respond to service inquiries by customers. While SMS is a highly effective mode of business communication, its’ interface isn’t intuitive enough to meet the evolving needs of a business.
When integrated with a robust software system like Salesforce, the effectiveness of the SMS App increases manifolds. One such Salesforce SMS App is the Smart SMS App that offers a wide array of advanced features that helps businesses take their business communication to the next level.
Built natively over the Salesforce platform, the App empowers users or businesses to better connect with their customers. The App empowers users to run single / Bulk SMS / MMS campaigns while empowering businesses to quickly reach more customers by leveraging features like Automation through workflows, a consolidated repository of SMS activities, customizable SMS templates, Pardot integration, and more.
By enabling personalized communication, the App empowers organizations to send SMS through automated, batch, and conversational texting, which helps to close more sales deals.
The robust App is one of the best Salesforce texting App available on the AppExchange as it is not just cost-effective but also offers dedicated and reliable support.
Apart from this, the powerful App works equally well in the Salesforce Classic and Lightning platform without the need for additional configuration. This one-stop texting solution is easy to install and can be downloaded easily from the AppExchange by following simple steps. Being a top-class messaging app, the App draws faster customer response when compared to other channels of communication such as emails, etc.
So, as a forward-looking business, if you are looking to streamline your communication strategy, you must consider leveraging a robust Salesforce integrated SMS App that can accelerate your business growth.
The common goal of every marketer is to figure out ways to generate highly targeted leads to boost revenue and expand their business. But how do they get there? It’s important to have in place an effective, scalable, and measurable strategy to ensure a consistent flow of qualified leads. Inbound marketing is a powerful tool that enables marketers to build their brand, attract qualified leads and convert them into paying customers. Foundational content such as eBooks, email marketing, blogs, social media marketing, search engine optimization (SEO), and other digital tools are required to ensure inbound marketing success.
The global Covid-19 pandemic has forced employees to work remotely. Everything from routine office activities to various management processes requires managing remotely. However, achieving operational efficiency and productivity while working remotely requires uninterrupted access to essential data and documents, which makes communication and collaboration better in real-time.
Salesforce specializes in cloud-powered customer relationship management (CRM), allowing businesses to adopt cloud-based technology and better connect with partners and prospects. Being a Software as a Service (SaaS) cloud-based platform, it is an easily accessible platform and ensures constant business connectivity by application usage and mobility. Apart from this, Salesforce helps team members to stay in touch with business customers and the relevant team members remotely.
Unique features like Chatter pave the way for effective communication between team members by creating groups to share information. This simplifies the prioritization and scheduling of tasks to shift focus on lead nurturing and closing sales faster. This is an excellent solution for organisations that wish to have seamless communication with different teams.
Staying in touch with prospects and customers while working remotely is critical to ensure business continuity and continual customer support services. To stay connected, access to customer data is the key and enables effective planning for customer accounts. Salesforce provides a 360-degree view of the customer at the click of a button. This means that all interactions and engagements made with prospects and customers are available remotely, thus delivering a better customer experience.
Salesforce offers a perfect solution for remote working settings as local servers are no longer required. All the information is safely stored in the cloud and is easily accessible from anywhere and anytime. Besides ensuring security, business teams can stay up to date with accounts and customers, irrespective of the location.
While working remotely, time management at every stage is essential. With access to data, organizations can get assistance with prioritisation, planning, and time management. Salesforce can also organize tasks for different accounts using its in-built calendar tools for planning schedules of a day, week, month, or year. This helps organisations to stay attuned throughout the lead nurturing and customer journey.
As a reputed Salesforce implementation partner, Girikon partners with its customers to understand their digital vision and where they are at their business maturity stage. As a strategic Salesforce partner, Girikon can streamline the implementation of Salesforce to enable users to easily access crucial data required to manage business operations while working remotely, thus driving efficiency and productivity even while on the go. Girikon enables organizations to grow their business by ensuring process excellence and digital transformation through secure access to data.
As cloud-based online CRM software, Salesforce allows businesses to accomplish multiple tasks remotely. By incorporating Salesforce, organizations have realized visible and measurable business growth and transformation.
A new era of digital transformation has descended on the world, the need to be better connected has become more established that it has significantly impacted the way all business’ function. In fact, organizations across the globe are undertaking large-scale digital transformation to transition into scalable, agile, and future-ready entities. However, to enable digital transformation, consumption of digital assets is required before implementing intelligent processes, maximizing operational efficiency, monetizing internal resources while augmenting customer experience.
Today, with huge amounts of data generated day-to-day, there arises a need for efficient data management and an intelligent way to use it. To draw the maximum value out of the amount of data generated, organizations should focus on maintaining data quality and integrity as data is insignificant without integrity. Apart from this, organizations also deal with redundant and time-consuming manual processes that may lead to customer dissatisfaction and lower business productivity. To ensure customer satisfaction while generating more significant revenue, organizations need focus on process excellence while reducing manual processes.
This is where the need to enable digital transformation using digital business platforms and solutions arises. So, what is digital enablement? Digital enablement is about influencing the digital transformation journey of an organization by digitalizing its platform and processes. It is not just about digitizing the existing processes; instead, it is more about knowing the why, when, and how of business activities and focus on ways to continuously improve them.
To make digital enablement possible, powerful technologies such as the cloud, internet of things, artificial intelligence, etc., should be leveraged by enterprises to empower their customers while connecting and communicating with their business partners in a better way. While these technologies might help drive digital transformation, implementing these technologies may be impossible without the right strategy in place. This is because digital transformation is a complex process that requires a roadmap to implement.
As a reputed provider of Salesforce consulting services, Girikon partners with its clients to understand their digital vision and what stage of business maturity. As a strategic partner of Salesforce, Girikon provides consulting, implementation, and digital enablement services to accelerate the digital transformation journey of their clients' using the Salesforce customer 360-degree platform. Girikon extends its' Salesforce capabilities to fulfil the unique business needs of its clients by developing tailored applications leveraging the platform's in-built capabilities.
By helping enterprises deploy Salesforce for automating and managing their Sales, marketing, and customer service functions, Girikon helps drive digital transformation and innovation. Girikon enables organizations to transform the way they engage, retain, and grow their business by integrating Salesforce with other leading digital technology and legacy platforms.
By Partnering with Girikon, organizations can realize the following benefits:
Transform Customer Experience: Digital transformation focuses on using cutting-edge technology to improve customer experience. Companies at the forefront of the digital revolution will earn much more trust, respect, and responsibility from their customers.
Data-driven Insights: One of the most incredible benefits of digitalization is the ability to gather and analyse data gained during digital marketing efforts. By using these insights, businesses can optimize their processes and strategies for better results. Data-driven insights can be leveraged to understand customer behaviour and preferences, thereby empowering organizations to provide customers with relevant, personalized, and real-time services.
Collaboration: For a massive company-wide collaboration to occur, everything from processes and strategies to the core structure and company culture should be addressed. For a successful transition, strong communication is required. This encourages collaboration across departments.
Consolidate Operations and Processes: Digital transformation doesn't just bring the workforce together; rather, it consolidates the entire architecture. This enables organizations to connect with their target audience and fulfil their needs.
The Bottom Line:
Digital transformation enabled by robust technology solutions and platforms has become the pressing need of the hour for businesses to sustain in a hyper-competitive business and technology landscape. Digitalization will empower organizations to respond quickly to market trends and deliver better customer service. In a nutshell, businesses that embrace and invest in their digital transformation will thrive as staying outside is no longer a liberty. So, if you wish to transition smoothly through your digital transformation journey, feel free to get in touch with team Girikon who will design the right digital enablement strategy for your business.
Businesses across the globe irrespective of their size or Industry verticals integrate data sets to streamline business process. In fact, companies are moving more and more to data driven decision making, for example data is used to prepare marketing strategies, customer experience improvement plans, and analysing business trends. Given the importance and reliance on data and the volume, data integrity has never been more critical.
Why is data integrity important?
As data is not static, data integrity can be easily compromised. Data gets compromised through human error while making entries into spreadsheets or during the transfer from one device to the other. Hence there is a need to protect data and minimize the risk of corruption. Corrupt or incorrect data can adversely impact business performance, which can further translate to incomplete prospect and customer data, wasted marketing efforts, and increased spending. Thus, safeguarding data should be a top priority for organizations.
What is data integrity?
Data integrity refers to the maintenance, accuracy, and consistency of data during its lifecycle. This involves ensuring that the people, processes, and technology of an organization are working in tandem with each other to ensure that their data is maintained for completeness, consistency, searchability, and traceability.
Girikon is here to help with Data Integrity
As a reputed Salesforce consulting partner, Girikon partners with you to understand your digital vision, strategy, where you are at your business maturity stage and data management practices.
The data integrity solution offered by Girikon allows you to create a systematized process to maintain data integrity and identifying the source of truth. This starts with identifying the data sources and consolidating them (that lay scattered in multiple places) in a single location, removal of duplicate and incorrect entries, and data cleansing using validation rules.
Girikon’s data accelerator tool can be used as part of a once off data management process or as a part of an ongoing maintenance program.
The de-duplicated, cleansed, and standardized data is then analysed to draw meaningful and actionable insights that can be leveraged by the sales, marketing, and customer service team to carry out their tasks efficiently and successfully. If you wish to put your organization at an advantage, then you must provide your team with the best artillery of prospect and customer data intelligence by following proper data integrity practices, and this could be made possible by seeking Salesforce support from a reliable partner.
Outlined below are some of the significant benefits of prioritizing data integrity in your organization:
Smarter Targeting: An easy way to source new contacts is to look through your existing client list and then follow them strategically. By understanding your current customer base and using those insights, you can launch outbound sales and marketing efforts to leads and accounts of the same type, which is a perfect way to confirm that your efforts are not wasted in pursuing the wrong prospects.
Time Efficiency: Nothing can be more debilitating than creating an impressive prospecting email and directing it to a prospect, only to get demotivated with an autoreply that the address to which the email is sent is incorrect. Rather than indulging your sales teams to spend their time in figuring out a phone or email data of a prospect, it is prudent to provide them with precise contact and account data. This will not just save their precious time but will increase their efficiency while keeping up their motivation high.
Precise Salesforce data underpins your ground attack to generate better revenue. It is therefore imperative for the sales, marketing, and operation team to understand the wealth of information accessible to them and to utilize it in the best possible way by investing in a robust data integrity solution, as well as a standard procedure and checklist to ensure data integrity before uploading data on Salesforce.
Business sustainability in an increasingly competitive market is challenging, focusing on improving business process efficiency is a key lever.
Having a well-designed business process and a strategy to monitor, review and optimize it constantly, assists with business growth. Most businesses, these days are customer-centric, so having the ability to access customer details, provide prompt solutions to their queries, understanding customer satisfaction, and areas of low productivity can be a game-changer. However, without this in place, you may be dealing with the adverse effects caused by inefficient manual processes.
A lot of time, money, and effort are spent managing volumes of customer-related data that are generated each day in structured and unstructured formats. This effort is not just cost-ineffective but introduces flow-on impacts such as customer dissatisfaction and dis-engagement, demotivation of team members, and reduced revenue. To ensure increased customer satisfaction while targeting increased revenue, it is crucial to start focusing on process excellence.
However, given the quickly evolving technology landscape, it has become difficult for businesses to keep up with the hectic pace of innovation. Consequently, some organisations are becoming paralysed by uncertainties of wrong investment choices. Salesforce is a proven technology that has been around for more than two decades and is designed to service different aspects of modern businesses.
As an experienced Salesforce Implementation partners, Girikon partners with you and your organisation to understand the customer digital vision and strategy, business-specific requirements, and where you are at your business maturity journey, resulting in the formulation of the roadmap to achieve the desired outcome. Girikon has years of expertise in managing business process automation-related projects. If you are on a journey of continuous improvement or trying to reduce manual processes then Girikon can help you achieve business process optimisation by providing you with an out of the box or customized solution that can meet the specific needs of your business.
In partnership with Girikon, we will be able to identify improvement opportunities:
Improve Efficiency: Automating redundant manual processes that are time-consuming, will improve process efficiency. With this, employees will be able to shift their focus to core competencies, which will make them more efficient and productive. Some processes that can be made much more efficient using automation include creating an automatic marketing campaign or using mobile forms for creating a workflow process.
Improve Communication: An automated workflow ensures that every process has a complete overview of every stage of the product development process. A unified Dashboard plays a key role in addressing the pain points and improving communication, which ultimately leads to an enhanced customer satisfaction rating.
Reduce Costs: Manual tasks are time-consuming and require multiple steps to perform an activity. By eliminating time-intensive steps, automation can help organizations to make savings in terms of time and, which adds up significantly over some.
Enhanced Quality and Consistency: Automation ensures that processes are carried out with accuracy and consistency, which means no steps are either mistakenly forgotten or omitted. With these human errors are minimized, which otherwise can prove to be very costly in the long run.
Offer Better Customer Support: Customers usually expect quick and personalized service at any point in time. A good automation system such as Salesforce will record every customer interaction in a single place, which can be leveraged by sales reps to provide their customers with prompt and high-quality services.
Keeping up with your customer demands while ensuring they are always pleased is essential, automating manual processes will not just enhance efficiency and productivity but will also pave way for overall business growth. Please contact us for a free consultancy session.
Every business goes through its own unique business growth phases. Understanding where you are in your journey and where you want to be can make a huge difference in the strategic planning and operations of your business. When we look at digital enablement, it helps to partner with a reliable technical service provider who can assist you in your business maturity progress by identifying opportunities for growth and recommending simple and effective solutions specific to your business. As a reputed Salesforce consulting company, Girikon will partner with you to achieve your vision through their value path methodology.
Girikon’s value path methodology starts with gathering information to understand the company’s vision, digital enablement strategy, and business process maturity. Girikon’s Salesforce Consultants gain an understanding of your business and then assist the business to progress gradually by crawling before trying to walk or run.
Let us discuss each stage in detail:
Crawl: A reliable service provider will partner with you to understand your digital vision and enablement strategy, the desired outcome, the timeline to deliver that desired outcome, the definition of success for you, and the stakeholders involved in your project. Apart from this, a trustworthy partner will gain an understanding of where you are in your business maturity stage, and where you wish to be in the future. They would also understand whether your business processes are manual or automated, whether you have a data management strategy or a system for organizing key artifacts in a single place, and whether they are ready for change or digital enablement (automation). Once all this critical information is gathered then the scope for improvement can be identified and pain points are targeted to assist you to get to the next stage.
Walk: In this stage, a review is conducted based on the feedback collated during the crawl stage and solutions delivered along with a re-evaluation of your digital vision and enablement strategy to ensure both are still relevant and delivering the business outcomes required. Apart from this, they will also provide business process maturity review, automation of processes assisting with the implementation of robust customer relationship management (CRM) like Salesforce. Salesforce implementation will help your business in multiple ways as you will have remote access to data, enhanced data management ensuring data integrity, increased use of reports and dashboards to provide valuable business insights and trends plus the ability to make data-based decisions and streamline the business processes.
Run: A trustworthy service provider will ensure that you reach the pinnacle of business maturity growth and success by providing you post-implementation support and maintenance for your project. This will involve engaging a dedicated team of Business Analysts, Salesforce developers, testers, and more for this phase of the journey. By providing this level of Salesforce Support an entire ecosystem is created along with a culture of collaboration within the business.
Here at Girikon, we are passionate about assisting organisations to increase their business maturity and achieve their digital vision and enablement strategy. We are here to assist you in continuing your journey when required. As a dependable service provider, Girikon provides you with quick start packages for a range of products that are designed to assist with continuous improvement and growth taking into consideration general business requirements, budget, and the organisation’s business maturity. These packages besides being cost-effective can also be tailored as per your specific need and offer everything that can help with growing your business.
Managing your customers using a robust CRM platform like Salesforce can empower organizations to achieve their strategic goals and increase business process maturity by recognizing trends, aiding critical decision making depending on data while improving efficiencies, and delivering strategic outcomes. From Girikon’s vast experience, you can achieve your vision and business goal quicker when partnering with a reliable service provider to ensure you are on the right track.